Cardboard media

The COVID-19 pandemic has been a challenging time for those who are homeless. With fewer people out and about, their calls for help often went unheard. We used Yandex Market boxes to display messages from homeless people and also added a special feature so that people could reuse these boxes and send clothes and other essentials for the homeless free of charge.

Client: Yandex Market. Agency: Magic Camp (in‑house). Team: Olga Veretinskaia, Tatiana Kolotilova, Daria Kosacheva. Role: Art-director. Year: 2021. Recognitions: Eurobest Bronze, ADC Awards 2 Gold cubes, The One Show 3 merits.

Courier with box
Social media
Too long — Uber
Too long — Uber
Print campaign
Driver’s mentors
Yandex Pro. Driver’s mentors