"Every little bit helps."
COVID-19 kept people at home, leaving homeless people’s calls for help unheard, while e-commerce deliveries soared. We turned Yandex Market delivery boxes into message boards sharing their stories, then repurposed these boxes so people could donate clothes and essentials to the homeless — all shipping free.
Client: Yandex Market. Agency: Magic Camp (in‑house). Team: Olga Veretinskaia, Tatiana Kolotilova, Daria Kosacheva. Role: Art-director. Year: 2021. Recognitions: Eurobest Bronze, ADC Awards 2 Gold cubes, The One Show 3 merits.
"Every little bit helps."
"Help homeless from home."
