Mentors are the top-rated taxi drivers, helping beginners kickstart their work in Yandex Taxi. They are very proud of their status, so we have decided to enhance this feeling and create a simple logo and uniform to present mentors as the main identity element.
Client: Yandex Pro (App for taxi drivers). Agency: Magic Camp (in‑house). Team: Vladimir Kulikov, Sasha Klimovskiy, Liza Dovzhik. Role: Designer. Year: 2020.
In Russian Mentor called Наставник (Nastavnik). Logo based on the first letter H.
Mentor’s interface in driver application
Landing page. "Wellcome to the mentors club."
Chat with mentor in driver application
In-app onboarding.
Poster. "Become a mentor."