In Russian, "Mentor" translates to "Наставник" (Nastavnik). The logo is based on the first letter "H".
Mentors are Yandex Taxi’s top-rated drivers who help newbies find their feet. We built the program’s identity around these mentors themselves — creating distinctive uniform and using their portraits as the key visual element across all brand communications.
Client: Yandex Pro (App for taxi drivers). Agency: Magic Camp (in‑house). Team: Vladimir Kulikov, Sasha Klimovskiy, Liza Dovzhik. Role: Designer. Year: 2020.
In Russian, "Mentor" translates to "Наставник" (Nastavnik). The logo is based on the first letter "H".
The uniform
Mentor’s interface in driver application
Landing page: "Welcome to the mentors' club."
Chat with mentor in driver application
In-app onboarding.
Poster: "Become a mentor."
