Brand architecture spanning 7 sub-brands, from marketplace to car-sharing
As Russia’s tech powerhouse, Yandex operates seven offline services with 1+ million cars, couriers, and dark stores. Our task was to create a design system flexible enough to maintain core brand recognition while letting each sub-brand express its identity.
Client: Yandex. Team: Vasiliy Podtynnikov, Sergey Puchkin, Vanya Kazukov, Oksana Ivanova. Role: Lead Designer. Year: 2021.
Brand architecture spanning 7 sub-brands, from marketplace to car-sharing
A two-layered design system: logo and mark, followed by sub-brand graphics
