Offline branding

Yandex, one of the largest IT companies in Russia, runs more than seven offline services with one million cars, couriers, and dark stores across the country. Our challenge was to develop a flexible design system that helps the main brand to stay recognizable and sub-brands to display their brand identities.

Client: Yandex. Team: Vasiliy Podtynnikov, Sergey Puchkin, Vanya Kazukov, Oksana Ivanova. Role: Lead Designer. Year: 2021.