How can we get young people to choose Uber more often for spontaneous rides? We chose one of the youngest directors, Meateye, who starred in this short commercial about how Uber beats laziness.
Client: Uber Russia. Agency: Magic Camp (in‑house). Team: Tatiana Kolotilova, Sasha Klimovskiy, Kirill Kotov. Role: Art-director. Year: 2022.