"New generation's taxi with fast pick-up."
We shook Serbia out of «polako» by speaking to the generation tired of old-school taxis. With Miloš as our nightlife hero, we turned real frustrations into OLVs, OOH and TikTok hits — boosting awareness, users, and finally giving young Serbs a way to move at their own pace.
Client: Yandex Go. Agency: Magic Camp (in‑house). Team: Anya Kanikovskaya, Vasiliy Podtynnikov, Sasha Klimovskiy. Role: Art-director. Year: 2025.
"Miloš needs a quick exit."
"Miloš doesn’t know whoes apartments he is in."
"Miloš is out of cash."
"New generation's taxi with fast pick-up."
"New generation's taxi."
"New generation's taxi."
"New generation's taxi."
A bus-stop-only idea — "Taxi in 4–5 minutes."
Case study.
